Design & print solutions that earn their keep
Design & print solutions that earn their keep
Our ExpertiseMarketing StrategyDestination ManagementMarket ResearchInternet & EmarketingDesign & PrintIn 2003 we achieved Investors in People status and in 2008 we were accredited with quality standards ISO 9001 for quality systems, ISO 14001 for environmental management and ISO 18001 for Health & Safety.
 

Design and Print Glossary

Design and Print Glossary

A

Accordion Fold
Method of paper folding in which each fold runs in the opposite direction to the one before it to form a pleated effect.

Against the Grain
Folding or marking paper at right angles to the grain.

Anodised Plate
A plate used in offset printing, specially treated to harden the surface so it will resist wearing down in the press.

Antique Paper
Paper with a rough, lightly sized finish used mainly for books, booklets and folders.

Art Paper/Board
Paper or board with a hard, smooth surface caused by an even coating of china clay compound on one or both sides.

ASCII
Acronym (pronounced Askee) for the American Standard Code for Information.

Assembled Negative
Negative of line and halftone copy used in preparing of printing plate for photolithography.

Author's Amends
Changes in copy made by the author after typesetting but not those made necessary by printer's errors.

Autoflow
The facility of some applications to flow text from one page to another or from one box to another.

Autopositive
Photographic materials designed to make a positive image without a negative being required.

B

Back Up
To print the second side or reverse of a sheet of paper. Backed refers to the sheet when it has been backed up. Also called perfecting.

Banker Envelope
The most common type of envelope, having a top flap along the longer edge.

Binding Methods
Methods of securing the leaves of a book, manuscript or brochure. Mechanical binding methods include plastic comb binding, ring binding and metal clasp attachments. Bookbinding methods include smyth sewn, side sewn, section sewn and perfect binding.

Bitmap
At its simplest, a text character, or graphic made up of dots. In fact, a bitmap is the set of bits that represents the position and binary state (on or off) of a corresponding set of items to form a bit image such as on a monitor.

Blanket
A sheet made of rexine or rubber that covers the impression cylinder of a press.

Blanket Cylinder
The cylinder of an offset press that transfers ink to the paper.

Bleed
That part of an image which extends beyond the trim marks on a page. Illustrations that spread up to and beyond the edge allowing no margins are described as bled off.

Blind Embossing
To make an impression without ink or foil. A process by which pressure is used to impart raised images into the fabric of the paper itself via male/female dies which can be custom made to your design requirements. Debossing is a similar process creating a depressed image.

Booklet
A publication larger than a pamphlet but no more than 24 pages.

Broadside/Broadsheet
Old term for a sheet of paper printed one side only.

Brochure
A pamphlet or other onbound, short publication with stitched pages.

Bromide
A photographic print on paper coated with light sensitive silver bromide emulsion. General term for high quality output on paper from an image setter.

Burst Bind
Pages of a book, glued together to give a square spine.

C

Cartridge Paper
A general purpose, rough surfaced paper used for drawing, wrapping and offset printing.

Cased/Case Bound
A hardcover book, that is, one with stiff outer covers.

Cast Coated
Art paper which has an exceptionally glossy, enamel finish.

CD Rom
Compact Disk read-only memory. Non erasable storage of sound, image and data. Capable of storing data safely and economically. Used for multimedia, audio and archiving purposes.

Cromalin
A reasonably fast proofing system using the actual printers films, using powder instead of ink.

CMYK
Abbreviation for the process colours of Cyan (C), Magenta (M), Yellow (Y) and Black (K) used in four colour printing.

Clean Proof
A proof which is free from errors.

Coated Paper
A genera term for Art, Chromo and Enamel papers or similar groups in which the surface has a mineral coating applied after the body paper is made. Also known as surface paper.

Coating
A transparent water-based solution similar in appearance to varnish but with more improved properties, obtainable in a variety of finishes.

Collate
To put the sections or pages of a book in the correct order.

Colour Bar/Codet
A standard set of bars on proofs in four colour process showing the strength and evenness of ink and the registration of colours.

Concertina Fold
See Accordion Fold.

Cover
The paper, board etc to which the body of a publication is secured.

Cyan
One of the four process colours used in four-colour printing. This special shade of blue is sometimes called Process Blue.

D

Deckle Edge
The rough, uneven edge of handmade paper.

Densitometer
An electronic precision instrument used to measure the quantitative colours or density of a colour transparency or printed image.

Die
An intaglio engraved stamp used for impressing a design.

Die Cutting
Used to punch out irregular shapes or windows in a sheet. If a window is to be the same shape as the image behind it, the design should make the window slightly smaller to allow for misregister. The dies are usually made by hand from steel and although there are set up costs, the process can prove economical through the use of a Platen machine. Round corners on labels or cards can be provided by a separate machine, suitable for short runs.

Die Stamping
The process by which a raised image is stamped onto the paper itself (with dies, as in blind embossing), but with the additional use of ink to create a printed finish, in relief, with high ink gloss.

Dot
The smallest basic element of a halftone.

Double Spread/Page Spread
Two facing pages of a publication.

Down Time
Loss of time in a given job due to machine breakdown, etc, or when time is a chargeable factor.

Drilling
To make holes in paper or binding with a rotating die.

Dummy
(1) The prototype of a proposed book or publication in the correct format, binding paper and bulk, but with blank pages. (2) A mock-up of a design showing the position of headings, text, illustration and other designed details.

Duotone
Strictly speaking, a monochromatic image consisting of two halftones made from the same original to two different tonal ranges, so that when printed - in different shades of the same colour - a greater tonal range is produced than is possible with a single colour. However, the term is generally used, wrongly, to describe a duplex halftone.

E

Embossing
Relief printing or stamping in which dies are used to raise letters above the surfaces of paper etc.

Emulsion
The light sensitive coating of a photographic material.

F

Feeder
Apparatus for feeding and positioning paper sheets in printing presses and paper processing machines.

Film Assembly/Stripping
The process of assembling film negatives (1) or positives (2) in correct positions for the preparation of printing plates.

Flush Cover
The cover of a book cut to the same dimensions as the pages inside it.

Fly Fold
A folding method producing four pages from a sheet.

Flyer
A cheaply produced broadsheet or circular for promotional purposes.

Foil
Plastic film with a gold, silver, or metalised colouring, used to block designs, particularly onto packaging and book covers. Clear, stable film used as a backing during film assembly.

Foil Stamping (Blocking)
A means of adding either a metallic (gloss) or pigment (matt) finish to certain areas of a page. Successful foil stamping is a combination of the correct heat, pressure and dwell time. The mix will vary enormously depending on run length - brass dies are generally accepted to give best results on heavily grained uncoated stock.

Folding
See accordion fold, French fold, parallel fold and right angle fold.

Foldout
An extension to the leaf of a book, making it wider than the standard page width.

Folio
Technically, the number of a leaf of a book when it is not numbered as two separate pages. However, a folio number is generally said to mean a page number.

Four Colour Process/Full Colour Process
The printing process that reproduces full colour images by using three basic colours - cyan, magenta, and yellow plus black for added density.

G

G/M2/GSM, Grams Per Square Metre
A unit of measurement for paper used in printing.

Gate Fold
Two parallel folds dividing a sheet into three segments, in which both the outer segments are folded across the middle of the sheet in overlapping layers.

Gripper Margin
An extra margin on a sheet where it is gripped on the press, later trimmed away.

Guillotine
A machine for cutting a large number of sheets of paper accurately.

Gutter
Strictly speaking, the space on a sheet, imposed for printing, including the fore-edges of the pages plus trim. Commonly, however, the term is given to the margin ("back margin") down the centre of a double-page spread, or to the vertical space between adjacent columns on a page.

H

Halftone
(1) The process by which a continuous tone image is simulated by a pattern of dots of varying sizes. (2) An image reproduced by the halftone process.

Head
The margin at the top of the page.

Hickie, Hickey
A common printing defect, visible as a spot surrounded by a blank halo, caused by a speck of dirt pushing the paper away from the printing plate.

I

Image Area
(1) In design the space within which a particular image is to fit. (2) The printing or ink carrying area of a litho plate.

Image Setter
A high resolution output device that is used to produce reproduction quality copy for printing, either as camera ready artwork on bromide paper or as film negatives or positives.

Imprint
The printer's imprint is the name of the printer and the place of printing (a legal requirement in many countries if the work is to be published). The publisher's imprint is the name of the publisher, usually printed on the title page of a book.

Ink Duct
The fountain supplying ink to a printing press.

Interleaving
Sheets of paper placed between newly printed sheets in order to prevent ink transfer. Also called slip sheeting. Blank pages between the printed pages of a book, provided for handwritten notes.

J

Jacket
The paper wrapper in which a book is sold.

Jobbing
Description of general printing, not specializing in any field (such as book work) and usually consisting of short runs.

K

Knocking Up
The adjustment on one or two edges of a pile of sheets so they can be cut squarely.

L

Laminate
To protect paper or card and give it a glossy surface by applying a transparent plastic coating through heat or pressure.

Lamination
Most materials can be laminated, although part of the appeal of many uncoated is the feel and texture of their surface which will be completely lost by this process. It will, however, impart weight, body and a good degree of protection to the page. The gloss option proves the most popular - its film adding a high lustre protective surface. Whilst matt offers the same degree of protection, it results in a smooth, velvet finish which can be slightly more expensive.

Landscape/Horizontal Format
An image or page format in which width is greater than the depth.

Lay Edges
The two edges of a sheet which are placed flush with the side and front lay gauges or marks on a printing machine to make sure that the sheet will be removed properly by the grippers and have uniform margins when printed.

Lithography
A sprinting process, invented in 1798 by the German Alloys Senefelder, that produces an image from a dampened, flat surface, using greasy ink, based on the principle of the mutual repulsion of oil and water.

M

Machine Proof
A final proof made on a machine similar to the one on which it will be printed (if not that actual machine).

Magenta
The special shade of red that is one of the four process colours used in four-colour printing, sometimes called process red. Theoretically, magenta contains no blue (cyan) or yellow.

Metallic Ink
A printing ink which produces an effect of gold, silver, copper
or bronze.

Moire
An aberration occurring in halftone reproduction when two or more colours are printed, giving a halftone image, an appearance rather like that of watered silk. This is caused by two or more dot screens being positioned at the wrong angles, or sometimes, by the re-screening of an image to which a halftone screen has already been applied. The angle at which screens should be positioned depends upon the number of colours being printed, but the norm for four colour process printing, and thus the default setting for most computer applications that support four colour separation is cyan 105 degrees; magenta 75 degrees; yellow 90 degrees; black 45 degrees.

N

Negative
A photographic film or paper in which all the dark areas appear light and vice versa. Negatives are used extensively in the reproduction process and are either made direct from originals or from a positive, or produced by an image setter. Facility (sometimes called inverting), of some computer applications to reverse the screen bit map so that the black pixels appear white and vice versa.

O

Offset Lithography
A method of lithography developed separately in the US in the early 1900s by Ira Rubel, Alex Sherwood and the Harris brothers in which the image is printed indirectly by 'offsetting' it first onto a rubber-covered cylinder called a 'Blanket', from which the image is printed. It is the most widely used commercial printing process and is sometimes called photo lithography.

P, Q, R

No entries, back to top

S

Saddle Stitch/Wire
A method of securing pages in a brochure by stitching them, while they are opened over a saddle shaped support, through the back with wire staples. Also called 'wire stitch'.

Scatter Proofs
A proof of illustrations in which all the images are positioned at random and as closely packed as possible, without reference to their final page position. This is done in order to cut proofing costs particularly when large numbers of illustrations are involved, such as in illustrated book work.

Screen Printing
A printing process whereby ink is forced through a fine mesh stretched across a frame. The image is formed by means of a hand-cut or photographically generated stencil, which is bonded to the screen. Commercially, screen printing is generally used for printing into difficult surfaces, for display work and for small print runs.

Set Off
The accidental transfer of ink from a printed sheet onto the back of the next sheet. In lithography it refers to an impression taken from a key outline of a design which is powdered with a non greasy dye while the ink is damp, then placed on the stone or plate and passed through the press.

Sheet Fed
A term describing sheets which are fed into a printing press one by one as distinct from being web-fed (on roll).

Sheet Work
A term describing printing work involving printing on both sides of a sheet.

Spine
The centre of the case of a book, which runs down the back when it is cased in.

Spiral
A spiral wire holding the leaves of a book together.

Step and Repeat
To produce multiple copies of an image at different sizes in defined increments.

Stet
A Latin word meaning 'let it stand'. Used when marking up copy and correcting proofs to cancel a previous instruction or correction.

T

Thumb Index
An index guide in a book in which steps are cut down the fore-edges of the page to provide a reference guide to the contents.

Transparency
A term normally used in reference to a colour transparency, but applicable to any photographically developed image on transparent film - or even any image on a transparent base, whether photographic or not.

Trapping
The slight overlap of two colours to eliminate gaps that may occur between them due to the normal fluctuations of registration during printing.

Trim Marks
Marks on original artwork, film, or a printed sheet which act as a guide for trimming the sheet during finishing or as register marks during printing.

U

Under Colour Removal
The technique of removing unwanted colour from scanned colour separations either to reduce the amount of ink or because the colours cancel each other out, such as removing the magenta and yellow dots when there is enough black and cyan to cover. UCR can reduce trapping problems in printing.

V

Varnish
A transparent solution mixed with ink or printed over ink to produce a glossy or matt surface finish.

Varnishing
Varnish effects can be created on uncoated stock but, to be effective, they need to be carried out on top of emulsion sealing due to the natural absorbency of the sheet. Machine varnishes can be enhanced by adding small percentages of coloured ink to effect a subtle tint. In order to achieve the highly effective contrast of high gloss UV varnish against a textured surface, it is advisable to seal, then apply UV matt and UV gloss varnishes in that order.

W

Wallet Envelope
An envelope with a rectangular flap.

Wash-Up
Cleaning ink from the printing press.

Web Fed
Presses on which paper is fed from a reel as distinct from sheet-fed printing presses.

Wet on Wet
A term describing the process of printing on multicolour presses, with each successive ink colour being printed on the sheet before the previous ink colour has time to dry.

Wire Stitch/Stab
One of a line of wire staples passed through the back of a printed section used as a method of binding.

Wove Paper
Paper with a smooth even and fine 'woven' surface, rather than the parallel line pattern of laid sheets.

X, Y, Z

No entries, back to top


Find out More Want to know more? If you think our services would benefit your business please call 01271 336250 for a friendly, obligation free chat.

| Privacy | Glossary | Site Map |