Website Design Appraisals: talking your language

Get back on track!

With a detailed website and search engine optimisation appraisal from Carter Communication.
 

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Your website may be up and running but are you satisfied with your results? If the answer is no, we can help!

If you have failed to see a return on your investment or your website is just not generating enough genuine enquiries, our website and search engine optimisation appraisal will help you get back on track!

The Appraisal

Our appraisal will assess the many factors that affect the way potential customers and search engines view and interact with your website; two very different yet inextricably linked visitors.

To do this we:

• Carry out a full technical audit of your website in order to assess how well it has been put together.
• Consider a typical visitor's journey around your website in order to make recommendations on how elements such as content, navigation and design could be improved to make information more accessible and encourage visitor contact.
• Carefully analyse and benchmark your current search engine rankings in order to formulate an effective and ethical long term SEO strategy that uses white hat (approved) methods of optimisation.

Once complete, the recommendations outlined in our appraisal focus on remedying identified problems to help achieve the following:

• Improve the visitor experience of your website
• Increase the availability of your website to a wider audience
• Increase the time each visitor spends on your website
• Increase goal conversion rates and visitor contact
• Reduce visitor bounce rates
• Increase the number of visitors you receive via search engines
• Improve the relavance or quality of these visits

Of course we're not just here to help solve problems. Our appraisal will also tell you exactly what is working on your website and importantly why its working.

Critically, we'll do all of the above without blinding you with science. Our aim is to produce a report that you can feel confident using; to work from and understand.